{"id":2809,"date":"2025-12-10T13:33:46","date_gmt":"2025-12-10T13:33:46","guid":{"rendered":"http:\/\/hamanship.com\/index.php\/2025\/12\/10\/grow-your-business-with-the-marketing-hourglass-framework\/"},"modified":"2025-12-10T13:33:46","modified_gmt":"2025-12-10T13:33:46","slug":"grow-your-business-with-the-marketing-hourglass-framework","status":"publish","type":"post","link":"http:\/\/hamanship.com\/index.php\/2025\/12\/10\/grow-your-business-with-the-marketing-hourglass-framework\/","title":{"rendered":"Grow Your Business with the Marketing\u202f Hourglass Framework"},"content":{"rendered":"

Grow Your Business with the Marketing\u202f Hourglass Framework<\/a> written by John Jantsch<\/a> read more at Duct Tape Marketing<\/a><\/p>\n

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I created the Marketing\u202fHourglass\"\u2122\" after years of working with small businesses that felt overwhelmed by disjointed tactics. Agencies chased big budgets and flashy campaigns, while consultants dropped in and out without leaving a sustainable system. I believed marketing should work like any core business function; systematic, practical and focused on results. That insight became a framework, then a book and eventually a global community built around strategy before tactics.<\/p>\n<\/div>\n

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1<\/span><\/div>\n

Why Most Marketing Funnels Fall Short<\/a><\/div>\n

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2<\/span><\/div>\n

Introducing the Marketing Hourglass\"\u2122\" Framework<\/a><\/div>\n

Why Does The Marketing Hourglass\"\u2122\" work?<\/a><\/div>\n
What Are the Seven Stages of The Marketing Hourglass\"\u2122\"?<\/a><\/div>\n
Case Study: Balance Dental Studio’s (Previously Fox Point Dental) Marketing Hourglass\"\u2122\" Success<\/a><\/div>\n
How Can I Put The Marketing Hourglass\"\u2122\" Into Practice?<\/a><\/div>\n
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3<\/span><\/div>\n

How to Make Marketing Manageable<\/a><\/div>\n

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4<\/span><\/div>\n

Frequently Asked Questions<\/a><\/div>\n<\/div>\n

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Why Most Marketing Funnels Fall Short<\/h2>\n

Traditional marketing funnels push people from awareness to purchase, then stop cold. But as a small business owner, you know the real value comes after the sale, when customers come back, buy again, and tell their friends. Funnels ignore this. They treat marketing as a straight line, missing the reality that today\u2019s buyers research, compare, and rely on recommendations before and after they buy.<\/p>\n

Here\u2019s the problem:<\/p>\n