{"id":475,"date":"2024-10-22T15:45:09","date_gmt":"2024-10-22T15:45:09","guid":{"rendered":"http:\/\/hamanship.com\/?p=475"},"modified":"2025-06-02T15:41:30","modified_gmt":"2025-06-02T15:41:30","slug":"gtm-118-5-must-try-plg-tactics-to-accelerate-growth-with-kyle-poyar","status":"publish","type":"post","link":"http:\/\/hamanship.com\/index.php\/2024\/10\/22\/gtm-118-5-must-try-plg-tactics-to-accelerate-growth-with-kyle-poyar\/","title":{"rendered":"GTM 118: 5 Must-Try PLG Tactics to Accelerate Growth with Kyle Poyar"},"content":{"rendered":"<p><iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6eRQYsQ65OMDzLVKV3crO0?utm_source=generator\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><\/p>\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/kyle-poyar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kyle Poyar<\/a>&nbsp;is the Co-Founder and Operating Partner at Tremont, with over 8 years of experience at OpenView where he became a leading voice in the product-led growth (PLG) movement. Kyle shares his insights on the inevitability of PLG in an AI-driven future and reveals must-try tactics to accelerate growth using a PLG approach.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-discussed-in-this-episode\">Discussed in this Episode:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Why PLG is becoming inevitable, especially with the rise of AI in software<\/li>\n<li>Creative ways companies can build out their PLG motion<\/li>\n<li>How social proof and PLG are merging to influence buying decisions<\/li>\n<li>Advice for early-stage founders looking to set up a PLG motion<\/li>\n<li>The realities of working in venture capital and how to break into the industry<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-highlights\">Highlights:<\/h3>\n<p>(4:22) The evolution of PLG from an investment risk to a critical strategy.<br \/>(9:10) Will the vast majority of software companies have a PLG motion in the future?<br \/>(18:56) Using product data for marketing purposes.<br \/>(21:17) Offering an affordable entry-level package to land and expand.<br \/>(23:44) The increasing importance of social proof in PLG.<br \/>(31:41) Advice for early-stage founders setting up a PLG motion.<br \/>(37:43) Kyle&#8217;s journey from consulting to VC and advice for breaking into venture.<br \/>(44:43) One thing revenue leaders believe to be true that Kyle thinks is bull$***(47:59) One thing that is working for Kyle in go-to-market right now.<\/p>\n<p><strong>Guest Speaker Links (Kyle Poyar):<br \/><\/strong>LinkedIn:&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/kyle-poyar\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.linkedin.com\/in\/kyle-poyar\/<\/a><br \/>Newsletter:&nbsp;<a href=\"https:\/\/www.growthunhinged.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.growthunhinged.com\/<\/a><\/p>\n<p><strong>Host Speaker Links (Scott Barker):<br \/><\/strong>LinkedIn:&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/ssbarker\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.linkedin.com\/in\/ssbarker\/<\/a><br \/>Newsletter:&nbsp;<a href=\"https:\/\/thegtmnewsletter.substack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">thegtmnewsletter.substack.com\/<\/a><\/p>\n<p><strong>Sponsors:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.attention.tech\/?utm_source=gtmnow&amp;utm_medium=podcast\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Brought to you by Attention<\/strong><\/a>. Attention\u2019s AI-powered call recording platform ensures that your deals are executed flawlessly. It records your calls, generates next-step summaries, action items, and even creates scorecards for every single call, so your reps can continuously improve. But that\u2019s just the beginning. Attention\u2019s generalized insights allow you to ask any question across all of your conversations &#8211; think of it like ChatGPT for your sales calls. Attention also lets you build automated workflows tailored to your needs. For example, if a customer mentions they\u2019re at risk of churning during a call, Attention can automatically loop in a sales director and solutions engineer to ensure that customer receives the full white-glove treatment, reducing churn and keeping your business thriving. Attention is helping companies onboard reps faster, increase the productivity of their existing teams, and giving revenue leaders unparalleled visibility into their pipelines\u2014all while automating those tedious manual tasks.<\/li>\n<\/ul>\n<p><strong>The GTM Podcast<\/strong><br \/>Features conversations with the top 1% of tech executives, VCs, and founders &#8211; the experts who have \u2018been there, done that\u2019 to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories &#8211; revealing what worked, what didn\u2019t, and how things actually went down.<\/p>\n<p>The post <a href=\"https:\/\/gtmnow.com\/gtm-118-5-must-try-plg-tactics-to-accelerate-growth-kyle-poyar\/\">GTM 118: 5 Must-Try PLG Tactics to Accelerate Growth with Kyle Poyar<\/a> appeared first on <a href=\"https:\/\/gtmnow.com\">GTMnow<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kyle Poyar&nbsp;is the Co-Founder and Operating Partner at Tremont, with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product"],"_links":{"self":[{"href":"http:\/\/hamanship.com\/index.php\/wp-json\/wp\/v2\/posts\/475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/hamanship.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/hamanship.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/hamanship.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/hamanship.com\/index.php\/wp-json\/wp\/v2\/comments?post=475"}],"version-history":[{"count":1,"href":"http:\/\/hamanship.com\/index.php\/wp-json\/wp\/v2\/posts\/475\/revisions"}],"predecessor-version":[{"id":476,"href":"http:\/\/hamanship.com\/index.php\/wp-json\/wp\/v2\/posts\/475\/revisions\/476"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/hamanship.com\/index.php\/wp-json\/wp\/v2\/media\/474"}],"wp:attachment":[{"href":"http:\/\/hamanship.com\/index.php\/wp-json\/wp\/v2\/media?parent=475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/hamanship.com\/index.php\/wp-json\/wp\/v2\/categories?post=475"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/hamanship.com\/index.php\/wp-json\/wp\/v2\/tags?post=475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}